QUESTION 1
a) Define strategic management.
(5 marks)
b) Illustrate with a diagram and explain the framework of comprehensive model of Strategic management.
(15 marks)
QUESTION 2
a) Compare strategy formulation with strategy implementation in term of each being art and science.
(10 marks)
b) Differentiate each of the following pair of strategic management term and explain their relation to strategic management process :
1. Vision – Mission
2. Strategies – Long term objectives
(10 marks)
QUESTION 3
a) Explain and give relevant example of the three (3) strategies under Intensive strategies.
(10 marks)
b) In a BCG Matrix, all divisions are called question marks, stars, cash cows or dogs. Explain each of these items:
(10 marks)
QUESTION 4
a) Explain the eight (8) steps to construct a SWOT matrix. Provide relevant diagram.
(10 marks)
b) Strategy formulation techniques consist of input, matching and decision stages. Explain the three (3) mentioned stages
(10 marks)
