STRATEGIC MANAGEMENT

Strategic management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.

Assessment

Assessment
Continuous Assessment Test                                                                             Individual Assignments (2)                                          Case Analysis (Group- presentation and report)        Seminar (Group - organization and report)		50% 10%  10% 15% 15%
Final Examination		50 %
Total	:	100 %

Strategic Management and Strategic Planning

Strategic management deals with the  determination of the mission, vision, goals, objectives, values, roles and responsibilities of the organization. It helps the organization to determine the strategic goals which a company wants to attain in future.

On the other hand, strategic planning is the management tool and it is the process in which the organization focuses it's energy to attain those goals. In the strategic planning the organization plan that how the members will attain the organization's goals for example what the organization will do and how to do. Therefore, strategic planning and strategic management are closely related.

TUTO 2

Differentiate mission statement and vision statement

Explain why a mission statement is very important in strategic management process

Describe the characteristics of an effective mission statements

1 (a) Describe (3) characteristics of a mission statement   1 (b) Explain (5) benefits for organization which have a mission statements as recommended by King & Cleland

Briefly explain the basis components of a good mission statement

3 (a) Discuss the important role of a mission statement in the strategic management   3 (b) Discuss any (3) major components of a mission statement

Explain the process of developing a mission statements

List and briefly explain any (5) essential components of a mission statement

TUTO 1

1 (a) Compare & contrasts strategic planning and strategic management.  1 (b) Briefly states any (6) pitfalls in the organization should watch out for or avoid.

2. Discuss the (3) stage of strategic management process. Which stage in the strategic management process is most difficult? Justify your answers.

2. Explain the formal strategic management process according to David (2009).Describe the specific steps and relationship between the steps within each process.

1 (b) The strategic management process consists of (3) main stages. Explain the five components in strategy formulation process.   4. According to strategic management Model by Fred R.David, the strategic formulation stage comprise of (5) major steps. Identify and explain the (5) steps in the strategic.

6 (b) Compare & contrast business and military strategic

Strategies In Action

FINANCIAL OBJECTIVE	STRATEGIC OBJECTIVE
Growth in revenues Growth in earnings Higher dividends Higher profit margins Higher earnings per share Improved cash flow	Larger market share Quicker on-time delivery than rivals Quicker design-to-market times than rivals Lower costs than rivals Higher product quality than rivals Wider geographic coverage than rivals

MAIN TEXT & REFERENCES

MAIN TEXTBOOK

David F.R. (2011). Strategic Management, Concepts and Cases.

13th Edition, Pearson International Edition.

REFERENCES

o W. Chan Kim and Renée Mauborgne (2005). Blue Ocean Strategy. Harvard Business

School Press, USA.

o Thomas Friedman (2005). The World Is Flat: A Brief History of the Twenty-First

Century, Farrar, Strauss and Giroux, USA.

o International Journal of Strategic Management

o Journal of Strategy and Management

o The Economist

o The Edge

o Star Bizweek, The Star