Thursday, 12 September 2013


The coverage of this semester....


1
Overview of strategic management
 
2
The business vision and mission
 
3
The external assessment
 
4
The internal assessment
 
5
Strategies in action
 
6
Strategy analysis and choice
 
7
Strategy implementation – management, human resource and operational issues
8
Strategy implementation – marketing, finance/accounting, R&D and MIS issues
9
Strategy review and evaluation