Pengurusan STRATEGIK satu renungan....

Pengurusan strategik menjadi sebagai satu rangka kerja yang tersusun dan sistematik. Ia perlu diterapkan dalam set minda pada setiap ahli organisasi.Organisasi tidak dapat meramal dengan tepat tentang masa hadapan.Walau bagaimanapun, pengurusan strategik dapat dijadikan sebagai satu alat percubaan untuk memahami tentang tekanan-tekanan dan perubahan-perubahan pada persekitaran masa depan secara sistematik dan strategik. Pengurusan strategik akan menjadikan organisasi bertindak secara aktif bagi menghadapi sebarang perubahan dan seterusnya pula memimpin perubahan tersebut,bukannya sebagai pengikut dalam perubahan tersebut.Pengurusan strategik menjadikan seseorang itu sebagai pemimpin yang cemerlang; melakukan sesuatu yang betul, dengan betul, pada orang yang betul, pada tempat yang betul, pada masa yang betul dan dalam belanjawan yang betul. Pengurusan dan perancangan strategik berkaitan membuat keputusan. Keputusan yang dibuat pada hari ini, amat penting untuk hari esok dan masa depan.Sebagai contoh: dari kisah sejarah bagaimana keputusan yang diambil oleh Saidina Omar Al-Khattab,khalifah kerajaan Islam di Madinah yang kedua telah mengambil keputusan untuk mendokumenkan Al-Quran secara sistematik. Pendokumentasian Al-Quran sebelum ini tidak dilakukan oleh Rasulullah S.A.W.Oleh itu terdapat tentangan tentang idea tersebut, tetapi oleh kerana beliau mempunyai pemikiran yang strategik, yang melihat perubahan persekitaran di mana ramai para hafiz telah syahid dalam peperangan, maka keputusan mendokumenkan Al-Quran itu amat penting. Ianya menjadikan peraturan hidup berkekalan dan tetap terpelihara. Begitu jugalah dengan usaha Imam Bukhari yang mendokumenkan hadith. Jadi proses perancangan strategik itu ialah proses mendokumenkan secara sistematik apa yang akan dilakukan, siapa yang akan melakukan,siapakah pelanggan yang menerima perkhidmatan kita,dan bagaimanakah cara kita memenuhinya di samping menjadikannya sebagai satu rujukan untuk mengambil tindakan pencegahan, pemulihan dan penambahbaikan.Hakcipta GuruBashid

Organisation...

A social unit of people that is structured and managed to meet a need or to pursue collective goals. All organizations have a management structure that determines relationships between the different activities and the members, and subdivides and assigns roles, responsibilities, and authority to carry out different tasks. Organizations are open systems--they affect and are affected by their environment

SOME IDEA......

Strategic management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.

Strategy  is a method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.

 The art and science of planning and marshalling resources for their most efficient and effective use. The term is derived from the Greek word for generalship or leading an army management - The organization and coordination of the activities of a business in order to achieve defined objectives.

Management is often included as a factor of production along with‚ machines, materials, and money. According to the management guru Peter Drucker (1909-2005), the basic task of management includes both marketing and innovation. Practice of modern management originates from the 16th century study of low-efficiency and failures of certain enterprises, conducted by the English statesman Sir Thomas More (1478-1535). Management consists of the interlocking functions of creating corporate policy and organizing, planning, controlling, and directing an organization's resources in order to achieve the objectives of that policy.

The process of developing a mission statement.

A wide approach to developing a mission statement is first to select several articles about the statement and ask all the managers to read these as background information.

Then managers prepare a mission statement to the organization. Then merge these statements into a single document and distribute to all managers.

A request for modification, additions, and deletions is needed for next along with meeting.

Lastly all managers have input and support the final documents.

Compare and contrast vision statement with mission statement.

Vision statement	Mission statement
Agreement on a basis vision for which the firm striver to achieve in the long term	Statement of purpose that distinguishes one firm from other similar enterprise.
It states the desired future of the organization	It explains the firm’s reason for existence.
Usually use the bombastic words as to inspire to all employees.	Usually use the simple words as to let the employees understand on the for existence.
It usually are global desired	It usually more specific in particular industry.
Based on long term objectives and it is more futuristic	Based on annual objectives and it is usually in present condition environment.

 

Why mission statement is important to strategic management?

·         To ensure unanimity of purpose within the organization.

·         To provide a basis or standard for allocating organization resources such as human capital, technology, technical.

·         Resolution of divergent views.

·         To specify organizational purpose and translate it in such a way that cost, time, and performance.

The coverage of this semester....

1	Overview of strategic management
2	The business vision and mission
3	The external assessment
4	The internal assessment
5	Strategies in action
6	Strategy analysis and choice
7	Strategy implementation – management, human resource and operational issues
8	Strategy implementation – marketing, finance/accounting, R&D and MIS issues
9	Strategy review and evaluation