The process of developing a mission statement.

A wide approach to developing a mission statement is first to select several articles about the statement and ask all the managers to read these as background information.

Then managers prepare a mission statement to the organization. Then merge these statements into a single document and distribute to all managers.

A request for modification, additions, and deletions is needed for next along with meeting.

Lastly all managers have input and support the final documents.

Compare and contrast vision statement with mission statement.

Vision statement	Mission statement
Agreement on a basis vision for which the firm striver to achieve in the long term	Statement of purpose that distinguishes one firm from other similar enterprise.
It states the desired future of the organization	It explains the firm’s reason for existence.
Usually use the bombastic words as to inspire to all employees.	Usually use the simple words as to let the employees understand on the for existence.
It usually are global desired	It usually more specific in particular industry.
Based on long term objectives and it is more futuristic	Based on annual objectives and it is usually in present condition environment.

 

Why mission statement is important to strategic management?

·         To ensure unanimity of purpose within the organization.

·         To provide a basis or standard for allocating organization resources such as human capital, technology, technical.

·         Resolution of divergent views.

·         To specify organizational purpose and translate it in such a way that cost, time, and performance.

The coverage of this semester....

1	Overview of strategic management
2	The business vision and mission
3	The external assessment
4	The internal assessment
5	Strategies in action
6	Strategy analysis and choice
7	Strategy implementation – management, human resource and operational issues
8	Strategy implementation – marketing, finance/accounting, R&D and MIS issues
9	Strategy review and evaluation

Without any banking aid - What is her winning strategy?

Aireen Omar is new AirAsia CEO for Malaysia

STRATEGI BAYAR BALIK KAD KREDIT