TUTO 2

Differentiate mission statement and vision statement

Explain why a mission statement is very important in strategic management process

Describe the characteristics of an effective mission statements

1 (a) Describe (3) characteristics of a mission statement   1 (b) Explain (5) benefits for organization which have a mission statements as recommended by King & Cleland

Briefly explain the basis components of a good mission statement

3 (a) Discuss the important role of a mission statement in the strategic management   3 (b) Discuss any (3) major components of a mission statement

Explain the process of developing a mission statements

List and briefly explain any (5) essential components of a mission statement